We analyse audio/video market research IDIs, TDIs and focus groups. This service involves capturing data from audio/video interviews into a template, as primary and/or secondary format, and including quotes from the interviews to illustrate and corroborate the data captured. This enables market research agencies to generate actionable insight for their clients.
We work closely with our clients to ensure that the information captured is relevant to their research objectives and richly illustrated by quotes.
This service can also be performed in a single language, i.e. capturing the information in the language spoken in the source files, or we can work directly from Portuguese/Spanish into English.